Feb 9th
02:30 pm CET - 02:35 pm CET
Hybrid
Welcome Speech
AM
Agnès Mascla
HUB Institute
Head of Event Content
Wednesday, February 9th
PROGRAM 2022 DATA, IT, CYBERSECURITY
Feb 9th
02:35 pm CET - 02:50 pm CET
Hybrid
[Back from NRF] Data-driven commerce: predictive commerce & product personalization
How to measure in-store traffic, the impact of drive-to-store campaigns, or the risk of supply chain disruptions? Find out how data in the service of AI can bridge the gap in visibility by offering a new predictive commerce and personalization of the product journey. Analysis by Agnès Mascla, Head of Event Content at the HUB Institute.
AM
Agnès Mascla
HUB Institute
Head of Event Content
Feb 9th
02:50 pm CET - 03:00 pm CET
Hybrid
How can you leverage your first party data in a cookie-free world?
As consumer demand for privacy increases and third-party cookies are phased out, now is the time for marketers to improve the quality of their first-party data. Join OneTrust and learn how marketers can create zero and first-party data experiences!
MM
Marwen Makhloufi
OneTrust
Senior Solutions Engineer
Feb 9th
03:00 pm CET - 03:15 pm CET
Hybrid
From Data To Insights – A game-theoretic approach to customer experience scoring
As an organization that generates massive amounts of data, analytics become more and more important. With Exasol’s database we can accelerate our data science workflow by allowing our analytics teams to build complex machine learning models using Python.
But what if we want to break the model down for an individual prediction?
In this session, I will show you how we use a game-theoretic approach to explain individual predictions of a customer experience score.
PM
Przemyslaw Miskiewicz
Signa Sports United
Head of Data Engineering
CW
Carsten Weidmann
Exasol
Technical Alliance Manager
Feb 9th
03:15 pm CET - 03:35 pm CET
Hybrid
The challenge of data acculturation at Decathlon United
Decathlon Technology's strategy of targeted support to transform the Group's businesses and create new ones thanks to data, in order to become a Data Centric Company, the leader in data for sports and well-being. Decathlon Technology is the Tech & Digitale branch in charge of Decathlon's digital transformation.
SS
Sébastien Staes
Decathlon Technology
Head of Data transformation
AM
Agnès Mascla
HUB Institute
Head of Event Content
Feb 9th
03:35 pm CET - 03:50 pm CET
Hybrid
Data-Centric AI in search relevance and recommendation systems for e-commerce
Accurate search results and personalized recommendations give shoppers a better online experience, helping them find what they are looking for and ultimately leading them to spend more money on your site. Search algorithms, ranking models, and recommendation engines all start with data — no matter how simple your idea is, you need solid examples for training your machine learning algorithms.
OM
Olga Megorskaya
Toloka
CEO
Feb 9th
03:50 pm CET - 04:05 pm CET
Hybrid
How does AI help drive demand and boost sales?
The daily life of sales forces is becoming more and more complex with an explosion of available information and actions to perform. Nestlé will share its experience on their Sales Recommendation Engine initiative and how they used Data and AI to increase their sales force.
TB
Thomas Bardy
Nestlé
Directeur IT Digital, Data & Sales
AM
Agnès Mascla
HUB Institute
Head of Event Content
Feb 9th
04:05 pm CET - 04:20 pm CET
Hybrid
The golden rules of product information in ecommerce - GSA
OD
Ophélie Debert
Carrefour
Responsable Enrichissement et Qualité Ecommerce
GA
Guillaume Ardillon
NumAlim
Directeur des Opérations et des Technologies
FA
Françoise Acca
Institut du Commerce
Partner
Feb 9th
04:20 pm CET - 04:35 pm CET
Hybrid
Anticipating stock shortages: how Monoprix digitalizes its stores to improve customer satisfaction?
From a ROI perspective, customer satisfaction is a major factor. Discover how Monoprix is disrupting the retail market with real-time shelf management to dramatically improve product availability, restocking, delivery planning and in-store operations. Cloud, Camera & Data: the perfect mix to improve accuracy across the value chain.
DP
Damien Pichot
Monoprix
Directeur des Opérations et des Flux Marchandises
Feb 9th
04:35 pm CET - 04:50 pm CET
Hybrid
How has data enabled Decathlon to create a new business model?
To be part of a circular economy logic and avoid waste, Decathlon Belgium has set up in December 2020 the We play Circular project which offers more than 40,000 references for rent. Data is the key to this new business model, it is set in motion to optimize and manage stocks. The project was carried out in several phases: IT development, testing with 2,000 customers, and setting up a dedicated team of data analysts.
LT
Luc Teerlinck
Decathlon
Innovation & Business model transformation
Membre du HUB Institute
Feb 9th
04:50 pm CET - 05:00 pm CET
Hybrid
WHAT'S NEXT?
AM
Agnès Mascla
HUB Institute
Head of Event Content
Feb 9th
05:00 pm CET - 06:30 pm CET
Hybrid
[4.45pm - 6.30pm] NETWORKING COCKTAIL - HAPPENING INNOVATION SHOW
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