Future of Retail & E-commerce

Tuesday, February 8th

PROGRAM 2022 WINNING HYBRID CUSTOMER EXPERIENCE

Feb 8th
08:55 am CET - 09:00 am CET
Hybrid

Welcome Speech

PVE
Perle, Vincent, Emmanuel
HUB Institute
Feb 8th
09:00 am CET - 09:15 am CET
Hybrid

[Back From NRF] Tendances & Innovations retail & e-commerce : Welcome to the new normal

EV
Emmanuel Vivier
HUB Institute
Co-Founder
Feb 8th
09:15 am CET - 09:25 am CET
Hybrid

Subscription, rental: the sustainable alternative to overconsumption?

KS
Karine Schrenzel
3Suisses
PDG et co-owner 3 Suisses et Rue du Commerce
Feb 8th
09:25 am CET - 09:35 am CET
Hybrid

Accelerate your transformation for sustainable growth

NL
Nina Lund
Microsoft
EMEA Region Retail & CG Lead
Feb 8th
09:35 am CET - 09:50 am CET
Hybrid

The DNA of an adaptive enterprise - a driver for success in the digital economy

PB
Pierre Byramjee
Stripe
Head of Southern Europe
Feb 8th
09:50 am CET - 10:05 am CET

Customer Data Platform: the winning asset to sustainably personalize the customer experience

Feb 8th
10:05 am CET - 10:20 am CET
Hybrid

How optimizing Alltricks' virtual storefront via SEO boosts online sales

Boosted by the health crisis and in full growth, the bicycle specialist Alltricks aims to exceed 300 million euros in turnover by 2024. In this context, the bicycle specialist relies on a competitive acquisition strategy that relies in particular on the most profitable acquisition channel: natural search engine optimization (SEO). Join Yohan Michel, CMO at Alltricks, as he talks with Benoit Gourdon, President Europe at Botify, about his challenges, his marketing strategy and how Botify's innovative automated solution helps him grow his web traffic while saving resources.
YM
Yohan Michel
Alltricks
CMO
BG
Benoit Gourdon
Botify
President EMEA & Executive Advisory Board Member
Feb 8th
10:20 am CET - 10:35 am CET
Hybrid

How Accor ensures optimal customer care thanks to excellent support service management

More than 5,200 hotels around the world benefit from ServiceNow's service support management platform. All interventions, services and maintenance are tracked and monitored in local language, with an AI assistant. This service deployment contributes to the efficiency of the customer experience, while minimizing operational costs.
AG
Anthony Gouby
Accor
Partnership Manager IT Services
SB
Stéphane Berlot
ServiceNow
Account Executive
Feb 8th
10:35 am CET - 10:50 am CET
Hybrid

E-Commerce: deploying an omnichannel platform combining B2C & B2B

Consumer habits are constantly evolving, with increasingly hybrid journeys pushing companies towards greater omnichannelity. At the same time, B2B buying paths are also influenced by these evolutions and require more and more elaborate platforms (or complete ones, if you choose). Is it possible to deploy a unique e-Commerce platform combining B2C & B2B while offering the best possible experience to each segment?
SY
Sophie Yannicopoulos
Adobe
Directrice Générale France
Feb 8th
10:50 am CET - 11:05 am CET
Hybrid

How David Lloyd Clubs used data and analytics to strengthen member relationships

Data-driven transformation can lead to better customer insight, increased revenue and reduced costs through better decision making, more efficient business processes and improved customer experience, but what does it really take to achieve these goals? Join David Lloyd Clubs and Hitachi Solutions to learn the essential steps to lay the foundation for getting value from your customer data through analytics. Steve Empson, Business Intelligence Director David Lloyd Clubs, will share his experience with this transformation and how it worked with Hitachi Solutions.
SE
Steve Empson
David Lloyd Clubs
Business Intelligence Director
RW
Rob Worsley
Hitachi Solutions
Head of Data & Analytics
Feb 8th
11:05 am CET - 11:20 am CET
Hybrid

Automation, the best ally for performance

To capture an increasingly volatile demand, many advertisers are now using automated management of their marketing investments, based on machine learning. How does this work? With what results? In this keynote, you will discover how automation can become a source of performance, even beyond traditional marketing KPIs.
IÀV
Intervenant(e) à venir
Feb 8th
11:20 am CET - 11:30 am CET

How Personal Shopping has become a pillar of omnichannel at Printemps

MF
Maud Funaro
Printemps
Chief Transformation Officer
Membre du HUB Institute
Feb 8th
11:30 am CET - 01:45 pm CET
Hybrid

[11.30am - 1.45pm] BREAK SESSION & NETWORKING

Feb 8th
01:45 pm CET - 01:55 pm CET
Hybrid

[Back from NRF] Tendances & Innovations retail & e-commerce : Welcome to the new normal

EV
Emmanuel Vivier
HUB Institute
Co-Founder
Feb 8th
01:55 pm CET - 02:05 pm CET

Can PMU be an e-retailer?

FB
Fatima Bouayad-Amine
PMU
Directrice e-commerce
Membre du HUB Institute
Feb 8th
02:05 pm CET - 02:20 pm CET
Hybrid

2nd Party Data partnership with Carrefour: how Artefact supports UNILEVER on Retail Media use cases to increase its sales

How Artefact enabled Unilever and Carrefour to establish a win-win partnership to share 2nd party data in order to identify growth opportunities and increase sales of priority product categories. Definition of 6 potential use cases and deployment according to an iterative and virtuous methodology of Artefact in 3 phases: Insights, Audience & Media Activation, Measurement of increment and optimization of use cases Description of the technological stack put in place to accelerate this implementation
SB
Sarah Baqa
Unilever
Head of Performance Marketing
FT
Florian Thiebaut
Artefact
Partner - Data-Marketing Practice lead
Feb 8th
02:20 pm CET - 02:35 pm CET
Hybrid

How to boost the customer experience through omnichannel and digital initiatives?

In this presentation, follow Decathlon's testimony on the IT implementation of customer experience projects to streamline the management of consumer requests from the web, bots, voice and social networks, within Decathlon's customer relations centers.
AB
Anthony Boutez
Decathlon
Product Owner
JF
Julien Fardet
Genesys
Senior Account Executive
Feb 8th
02:35 pm CET - 02:50 pm CET
Hybrid

From measurement to the development of a retargeting strategy for customers and visitors: ManoMano x Meta

EN
Eloïse Nahon
ManoMano
Lead Acquisition
MM
Mathieu Moreau-Camard
Meta
Client Partner, E-commerce
Feb 8th
02:50 pm CET - 03:00 pm CET
Hybrid

How data and technology can become a growth gas pedal for brands and retailers by improving their agility

ON
Othilie Nicod
Trax
SVP, Product Marketing CPG
Feb 8th
03:00 pm CET - 03:15 pm CET

Tradition, History, Prestige, International and Omnichannel: feedback from an international digital acceleration

VB
Virginie Blot
Akeneo
PXM (Product Experience Management) Evangelist
Feb 8th
03:15 pm CET - 03:30 pm CET

Drive-to-store: optimize your store application to boost sales

Feb 8th
03:30 pm CET - 03:45 pm CET

Inspired shopping: ManoMano's journey from inspiration to realization

Pinterest's priority is to make the online shopping experience as enjoyable as physical shopping. Join Anaïs Harmant, Head of Brand, Communication & Media at Mano Mano and Franck Da Silva, Head of Retail at Pinterest for a conversation around the future of shopping under the influence of data and technology.
AH
Anaïs Harmant
ManoMano
Head of Brand, Communications & Media
FDS
Franck Da Silva
Pinterest
Head of Industry, Head of Retail & e-commerce
Feb 8th
03:45 pm CET - 04:00 pm CET

Customer experience and automation: how to ensure the performance of hundreds of points of sale?

Digital tools offer retailers' marketing and sales departments the ability to invent a number of services to support their objectives. Click & collect logic, geo-guidance of customers to products on the shelf, contextual advertising according to their position in the store... the prospects are numerous. The pinnacle of this transformation, automation improves both the customer experience and the overall performance of the store; even in times of crisis... To reach its full potential, however, the store must have a reliable and intelligent network.
EB
Eric Bornet
Juniper Networks
Directeur commercial
Feb 8th
04:00 pm CET - 04:15 pm CET

PMU and loyalty, a commitment for all and at all times

Known to all, PMU launched a vast project to renew its engagement program in 2014 and has not stopped evolving it since. Businesses and IT are working together to offer players, both regular and occasional, the best possible experience. Find out how the company has made its engagement program a central element of the customer experience, one that is sustainable, scalable and real-time.
ADLPDT
Arnaud de la Porte du Theil
PMU
Responsable du Domaine Client
Membre du HUB Institute
MS
Michel Setera
Comarch
Directeur Général et commercial
Feb 8th
04:15 pm CET - 04:25 pm CET

Retail Media as an ally of your omnichannel strategy

Since the pandemic, the shopper journey has evolved to become more and more omnichannel. The challenge of reaching all types of consumers is to understand their habits and engage them at the right time. Whether your target is a "Research Online, Purchase Offline" or "Research Offline, Purchase Online" user, discover how Retail Media can help you gain awareness, engagement and sales.
AS
Alexandra Suire
Retailink by Fnac Darty
Directrice Régie & Trade
Feb 8th
04:25 pm CET - 04:40 pm CET

User feedback as a pillar of a successful customer experience

CC
Christine Cameron
Rémy Cointreau
Group Head of CRM
SP
Sophie Piton
GetFeedback
Consultante CX
Feb 8th
04:40 pm CET - 04:50 pm CET

Determine and anticipate the real impact of media investments on traffic and sales

Feb 8th
04:50 pm CET - 05:00 pm CET

Democratizing access to the best of nature through beauty and well-being is possible! The challenge taken up by Yves Rocher

CL
Candice Llorens
Yves Rocher
Global Chief Marketing & Communication Officer
Feb 8th
05:00 pm CET - 06:00 pm CET

[5.00pm - 6.00pm] BREAK SESSION & NETWORKING - HAPPENING SALON DE L'INNOVATION

Feb 8th
06:00 pm CET - 08:00 pm CET
Hybrid

[6.00pm - 8.00pm] COCKTAIL NETWORKING

Feb 8th
08:00 pm CET - 11:00 pm CET
Hybrid

[8.00pm - 11.00pm] 🥂GALA DINNER🥂

Ask for your place* at the HUBDAY Paris gala dinner and meet all the guest speakers and members of the HUB Institute community for an evening of networking and insights in a unique atmosphere. Booking : [email protected] *Seats reserved for guest speakers, members and discovery passes.

Drive-to-store : optimiser son application magasin pour booster ses ventes