[Back From NRF] Tendances & Innovations retail & e-commerce : Welcome to the new normal
09:15 am CET - 09:25 am CET
Subscription, rental: the sustainable alternative to overconsumption?
PDG et co-owner 3 Suisses et Rue du Commerce
09:25 am CET - 09:35 am CET
Accelerate your transformation for sustainable growth
EMEA Region Retail & CG Lead
09:35 am CET - 09:50 am CET
The DNA of an adaptive enterprise - a driver for success in the digital economy
Head of Southern Europe
09:50 am CET - 10:05 am CET
Customer Data Platform: the winning asset to sustainably personalize the customer experience
10:05 am CET - 10:20 am CET
How optimizing Alltricks' virtual storefront via SEO boosts online sales
Boosted by the health crisis and in full growth, the bicycle specialist Alltricks aims to exceed 300 million euros in turnover by 2024. In this context, the bicycle specialist relies on a competitive acquisition strategy that relies in particular on the most profitable acquisition channel: natural search engine optimization (SEO). Join Yohan Michel, CMO at Alltricks, as he talks with Benoit Gourdon, President Europe at Botify, about his challenges, his marketing strategy and how Botify's innovative automated solution helps him grow his web traffic while saving resources.
President EMEA & Executive Advisory Board Member
10:20 am CET - 10:35 am CET
How Accor ensures optimal customer care thanks to excellent support service management
More than 5,200 hotels around the world benefit from ServiceNow's service support management platform. All interventions, services and maintenance are tracked and monitored in local language, with an AI assistant. This service deployment contributes to the efficiency of the customer experience, while minimizing operational costs.
Partnership Manager IT Services
10:35 am CET - 10:50 am CET
E-Commerce: deploying an omnichannel platform combining B2C & B2B
Consumer habits are constantly evolving, with increasingly hybrid journeys pushing companies towards greater omnichannelity.
At the same time, B2B buying paths are also influenced by these evolutions and require more and more elaborate platforms (or complete ones, if you choose).
Is it possible to deploy a unique e-Commerce platform combining B2C & B2B while offering the best possible experience to each segment?
Directrice Générale France
10:50 am CET - 11:05 am CET
How David Lloyd Clubs used data and analytics to strengthen member relationships
Data-driven transformation can lead to better customer insight, increased revenue and reduced costs through better decision making, more efficient business processes and improved customer experience, but what does it really take to achieve these goals?
Join David Lloyd Clubs and Hitachi Solutions to learn the essential steps to lay the foundation for getting value from your customer data through analytics.
Steve Empson, Business Intelligence Director David Lloyd Clubs, will share his experience with this transformation and how it worked with Hitachi Solutions.
David Lloyd Clubs
Business Intelligence Director
Head of Data & Analytics
11:05 am CET - 11:20 am CET
Automation, the best ally for performance
To capture an increasingly volatile demand, many advertisers are now using automated management of their marketing investments, based on machine learning. How does this work? With what results? In this keynote, you will discover how automation can become a source of performance, even beyond traditional marketing KPIs.
Intervenant(e) à venir
11:20 am CET - 11:30 am CET
How Personal Shopping has become a pillar of omnichannel at Printemps
Chief Transformation Officer
Membre du HUB Institute
11:30 am CET - 01:45 pm CET
[11.30am - 1.45pm] BREAK SESSION & NETWORKING
01:45 pm CET - 01:55 pm CET
[Back from NRF] Tendances & Innovations retail & e-commerce : Welcome to the new normal
01:55 pm CET - 02:05 pm CET
Can PMU be an e-retailer?
Membre du HUB Institute
02:05 pm CET - 02:20 pm CET
2nd Party Data partnership with Carrefour: how Artefact supports UNILEVER on Retail Media use cases to increase its sales
How Artefact enabled Unilever and Carrefour to establish a win-win partnership to share 2nd party data in order to identify growth opportunities and increase sales of priority product categories. Definition of 6 potential use cases and deployment according to an iterative and virtuous methodology of Artefact in 3 phases: Insights, Audience & Media Activation, Measurement of increment and optimization of use cases
Description of the technological stack put in place to accelerate this implementation
Head of Performance Marketing
Partner - Data-Marketing Practice lead
02:20 pm CET - 02:35 pm CET
How to boost the customer experience through omnichannel and digital initiatives?
In this presentation, follow Decathlon's testimony on the IT implementation of customer experience projects to streamline the management of consumer requests from the web, bots, voice and social networks, within Decathlon's customer relations centers.
Senior Account Executive
02:35 pm CET - 02:50 pm CET
From measurement to the development of a retargeting strategy for customers and visitors: ManoMano x Meta
Client Partner, E-commerce
02:50 pm CET - 03:00 pm CET
How data and technology can become a growth gas pedal for brands and retailers by improving their agility
SVP, Product Marketing CPG
03:00 pm CET - 03:15 pm CET
Tradition, History, Prestige, International and Omnichannel: feedback from an international digital acceleration
PXM (Product Experience Management) Evangelist
03:15 pm CET - 03:30 pm CET
Drive-to-store: optimize your store application to boost sales
03:30 pm CET - 03:45 pm CET
Inspired shopping: ManoMano's journey from inspiration to realization
Pinterest's priority is to make the online shopping experience as enjoyable as physical shopping. Join Anaïs Harmant, Head of Brand, Communication & Media at Mano Mano and Franck Da Silva, Head of Retail at Pinterest for a conversation around the future of shopping under the influence of data and technology.
Head of Brand, Communications & Media
Head of Industry, Head of Retail & e-commerce
03:45 pm CET - 04:00 pm CET
Customer experience and automation: how to ensure the performance of hundreds of points of sale?
Digital tools offer retailers' marketing and sales departments the ability to invent a number of services to support their objectives. Click & collect logic, geo-guidance of customers to products on the shelf, contextual advertising according to their position in the store... the prospects are numerous. The pinnacle of this transformation, automation improves both the customer experience and the overall performance of the store; even in times of crisis... To reach its full potential, however, the store must have a reliable and intelligent network.
04:00 pm CET - 04:15 pm CET
PMU and loyalty, a commitment for all and at all times
Known to all, PMU launched a vast project to renew its engagement program in 2014 and has not stopped evolving it since. Businesses and IT are working together to offer players, both regular and occasional, the best possible experience. Find out how the company has made its engagement program a central element of the customer experience, one that is sustainable, scalable and real-time.
Arnaudde la Porte du Theil
Responsable du Domaine Client
Membre du HUB Institute
Directeur Général et commercial
04:15 pm CET - 04:25 pm CET
Retail Media as an ally of your omnichannel strategy
Since the pandemic, the shopper journey has evolved to become more and more omnichannel. The challenge of reaching all types of consumers is to understand their habits and engage them at the right time. Whether your target is a "Research Online, Purchase Offline" or "Research Offline, Purchase Online" user, discover how Retail Media can help you gain awareness, engagement and sales.
Retailink by Fnac Darty
Directrice Régie & Trade
04:25 pm CET - 04:40 pm CET
User feedback as a pillar of a successful customer experience
Group Head of CRM
04:40 pm CET - 04:50 pm CET
Determine and anticipate the real impact of media investments on traffic and sales
04:50 pm CET - 05:00 pm CET
Democratizing access to the best of nature through beauty and well-being is possible! The challenge taken up by Yves Rocher
Global Chief Marketing & Communication Officer
05:00 pm CET - 06:00 pm CET
[5.00pm - 6.00pm] BREAK SESSION & NETWORKING - HAPPENING SALON DE L'INNOVATION
06:00 pm CET - 08:00 pm CET
[6.00pm - 8.00pm] COCKTAIL NETWORKING
08:00 pm CET - 11:00 pm CET
[8.00pm - 11.00pm] 🥂GALA DINNER🥂
Ask for your place* at the HUBDAY Paris gala dinner and meet all the guest speakers and members of the HUB Institute community for an evening of networking and insights in a unique atmosphere.
Booking :[email protected]*Seats reserved for guest speakers, members and discovery passes.
Drive-to-store : optimiser son application magasin pour booster ses ventes
All the information you need to take full advantage of the event!