Future of Retail & E-commerce

PMU's customer engagement program, for everyone and at every moment

Feb 8, 2022 | 3:50 PM CET - 4:05 PM CET


Known to all, PMU launched a vast project to renew its engagement program in 2014 and has not stopped evolving it since. Businesses and IT are working together to offer players, both regular and occasional, the best possible experience. Find out how the company has made its engagement program a central element of the customer experience, one that is sustainable, scalable and real-time.

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