Future of Retail & E-commerce

Turn every interaction with your customers into a single conversation: the promise of a frictionless hybrid experience

Feb 9, 2022 | 3:10 PM CET - 3:25 PM CET


The explosion of the digital world has made consumers even more demanding of brands. The French demand as much engagement in their exchanges with brands as they do with loved ones (according to the Twilio 2021 Study) and we are witnessing the adoption of the same communication habits that their customers use to communicate with their loved ones (conversational, instantaneous, and bi-directional). Today's consumer is taking control of their experience. So, how do you set up an adapted and frictionless customer journey?

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