Future of Retail & E-commerce

How optimizing Alltricks' virtual storefront via SEO boosts online sales

Feb 8, 2022 | 10:10 AM CET - 10:25 AM CET


Boosted by the health crisis and in full growth, the bicycle specialist Alltricks aims to exceed 300 million euros in turnover by 2024. In this context, the bicycle specialist relies on a competitive acquisition strategy that relies in particular on the most profitable acquisition channel: natural search engine optimization (SEO). Join Yohan Michel, CMO at Alltricks, as he talks with Benoit Gourdon, President Europe at Botify, about his challenges, his marketing strategy and how Botify's innovative automated solution helps him grow his web traffic while saving resources.

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