Future of Retail & E-commerce

Médiaperformances unveils the exclusive results of its Shopper Ads observatory!

Feb 17, 2022 | 10:00 AM CET - 10:30 AM CET

Description

Thanks to our Shopper Ads observatory, let's understand which are the most effective ON and OFF shopper activation touchpoints by category. Grocery, Beverage, Fresh Food, Hygiene, Beauty and Household products, depending on the category, the consumer does not premeditate his purchase in the same way. The influences are not the same. Let's decipher the most influential touch points before and during a purchase in a category and build the best shopper media mix!

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