Future of Retail & E-commerce

PMU.fr : the e-Commerce turn

Feb 8, 2022 | 2:00 PM CET - 2:10 PM CET


More than 1.1 billion euros of transactions recorded in horse betting and more than 2 billion euros in total with sports and poker: the PMU has become a major e-tailer in France. With Fatima Bouayad, PMU's e-commerce director, discover the secrets behind this little-known transformation.

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