Future of Retail & E-commerce

How to launch a D2C strategy when you are a manufacturer?

Feb 9, 2022 | 9:45 AM CET - 9:55 AM CET

Description

Discover how a manufacturer such as L'Oréal has launched a D2C strategy to meet consumers' new expectations. NPS, training of Beauty Advisors and creation of "Consumer Centric" teams, Elisabeth Da Costa, Head of Omni Retail Europe at l'Oréal, explains the means deployed to be as close as possible to its customers.

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