E-commerce according to Caudalie: a vintage with multiple ingredients
Caudalie has set itself the challenge of reimagining distribution channels. Since 2020, consumer habits have been turned upside down, so much so that 51% of French people believe that confinements have changed their relationship with e-commerce. Jonathan Ribas, CTO of Caudalie, attests to this: more than 70% of their traffic now comes from mobiles. Discover the approach Caudalie has chosen to develop its business via its e-commerce platform.