Future of Retail & E-commerce

Search path and local visibility: How does La Poste take control of its information on all digital contact points?

Feb 9, 2022 | 9:20 AM CET - 9:35 AM CET

Description

La Poste group is transforming itself by basing its strategy on its historical values: proximity and trust. Strengthening its presence on digital channels also means strengthening the link with its millions of daily customers. How does a public company like La Poste improve the visibility and local referencing of the Group's various contact points, and integrate digital to further consolidate its presence and footprint in the territories? Join Aurélie Davis, E-commerce Business Director of La Poste Group and Laurent Malpeli, RVP Sales of Yext, for a 15-minute discussion on the topics of digitalization and customer experience.

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