Future of Retail & E-commerce

[Behind the scenes] From shopper data to in-store experience, how is Microsoft Store transforming its omnichannel customer strategy?

Feb 8, 2022 | 9:30 AM CET - 9:45 AM CET


In order to respond to new consumer habits and create a unique relationship with its consumers, it is essential for a retailer to unify and enhance its data, while taking care of the in-store experience. This is why Microsoft has launched Microsoft Cloud for Retail, an exclusive announcement revealed during the NRF. Let's take a look at the pillars of a successful omnichannel customer strategy, thanks to the testimony of Microsoft Store. Go behind the scenes of this major player in the world of retail, to discover its retail & e-commerce transformation.

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