Future of Retail & E-commerce

2nd Party Data partnership with Carrefour: how Artefact supports Unilever on Retail Media use cases to increase its sales

Feb 8, 2022 | 2:10 PM CET - 2:25 PM CET


How Artefact enabled Unilever and Carrefour to establish a win-win partnership to share 2nd party data in order to identify growth opportunities and increase sales of priority product categories. Definition of 6 potential use cases and deployment according to an iterative and virtuous methodology of Artefact in 3 phases: Insights, Audience & Media Activation, Measurement of increment and optimization of use cases Description of the technological stack put in place to accelerate this implementation

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