From Google to your customer service: how to optimize the online search path?
With the crisis, our consumption habits have been shaken up, the customer journey has changed: more click and collect, online conversions, new questions... 90% of consumers say they use a search engine at each stage of their customer journey. While on average, 62% of website traffic is generated by search engines. It is therefore necessary to take very seriously the search experience that an organization is able to provide to its customers, when they are on Google of course, but also on their own website. But how can you optimize your customer journey while meeting these new challenges?