Future of Retail & E-commerce

[ASIA FOCUS] Live streaming: a key lever for e-commerce in China

Feb 9, 2022 | 2:00 PM CET - 2:15 PM CET


Supergoop! is the first prestige beauty brand 100% dedicated to UV protection. This pure player has successfully established itself on the Chinese market thanks to Live Streaming, which represents the majority of the brand's online business. In this presentation, Chloe Goncalves will share the good practices but also the limits of Live Streaming in China.

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