Future of Retail & E-commerce

100 days to transform your e-commerce by capitalizing on your product data 

Feb 15, 2022 | 10:30 AM CET - 11:00 AM CET

Description

According to an Opinion Way* study, 8 out of 10 French people abandon a purchase due to lack of sufficient product information, worse ⅓ will go as far as buying from a competitor site. Transforming its e-commerce is not improvised, this structuring project involves multidisciplinary teams (marketing, e-commerce, digital, IT and merchandising) for whom the product data is a collaborative issue. Discover step by step how to optimize this transition to make it a success by taking inspiration from best practices and the experience of La Perla (online lingerie store). * Opinion Way study conducted for Akeneo in 2021

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