Future of Retail & E-commerce

How has data enabled Decathlon to create a new business model?

Feb 9, 2022 | 4:35 PM CET - 4:50 PM CET


To be part of a circular economy logic and avoid waste, Decathlon Belgium has set up in December 2020 the We play Circular project which offers more than 40,000 references for rent. Data is the key to this new business model, it is set in motion to optimize and manage stocks. The project was carried out in several phases: IT development, testing with 2,000 customers, and setting up a dedicated team of data analysts.

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