Future of Retail & E-commerce

How to reconcile performance analysis and marketing/media activation?

Feb 15, 2022 | 9:30 AM CET - 10:00 AM CET

Description

CPGs have historically lived in a silo between trade performance on one side and marketing on the other. The data you buy may be fragmented, complex, and may not take into account shopper detail. Segmentation, performance analysis, opportunity discovery or even managing your assortment in a store type is complex and requires infrastructure, data scientists, etc.

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