Future of Retail & E-commerce

[Back from NRF] Data-driven commerce: predictive commerce & product personalization

Feb 9, 2022 | 2:35 PM CET - 2:50 PM CET

Description

How to measure in-store traffic, the impact of drive-to-store campaigns, or the risk of supply chain disruptions? Find out how data in the service of AI can bridge the gap in visibility by offering a new predictive commerce and personalization of the product journey. Analysis by Agnès Mascla, Head of Event Content at the HUB Institute.

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