Future of Retail & E-commerce

E-Commerce: deploying an omnichannel platform combining B2C & B2B

Feb 8, 2022 | 10:35 AM CET - 10:50 AM CET

Description

Consumer habits are constantly evolving, with increasingly hybrid journeys pushing companies towards greater omnichannelity. At the same time, B2B buying paths are also influenced by these evolutions and require more and more elaborate platforms (or complete ones, if you choose). Is it possible to deploy a unique e-Commerce platform combining B2C & B2B while offering the best possible experience to each segment?

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